where to begin
dream clients
Identifying them and marketing to them.
A dream client is the kind of person you’d be thrilled to work with every single day. This class helps you clearly identify who your dream clients are and how to market directly to them. Use it to gain clarity, attract more of the clients you love, and build a business that feels aligned and sustainable.
After purchasing, you’ll receive an email containing your class notes and the link to view the class.
This class was recorded on May 11, 2026.
An empty book usually isn’t a talent problem. It might not even be a marketing problem. It is a “who am I actually talking to” problem. Both online and in person.
When you try to speak to everyone, nobody feels like you’re talking to them. That’s why you can post and post and not get any bookings.
Once you know who exactly your dream client is, everything else gets easier. And you enjoy your work more, you produce better work, and your clients start doing the marketing for you !!!
What to post, what to say, and who books with you… that’s what we are figuring out here.
Not sure if this is really what you want ???
Even if it may be what you really need, start wherever you want. There’s a full library of classes. The into video will give you a taste of my style for FREE.
Or re-take the quiz and see what else it gives you…. no one’s looking,
This is all for you :)
A dream client is the kind of person you’d be thrilled to work with every single day. This class helps you clearly identify who your dream clients are and how to market directly to them. Use it to gain clarity, attract more of the clients you love, and build a business that feels aligned and sustainable.
After purchasing, you’ll receive an email containing your class notes and the link to view the class.
This class was recorded on May 11, 2026.
Imagine results like these
HERE’S THE PROBLEM
When you started your biz, nobody told you that…
This is a people business before it is a hair business.
That it’s emotional more than just physical looks.
That doing good hair is NOT enough.
That not everyone is, or should be, your client.
You are never done learning and improving.
Why is more sometimes more important than how.
Your artist brain needs to also understand numbers, business and money math.
I don’t have all the answers, but I have 25 years of trial and error to share with you. I love this industry and I want you to keep loving it too.
Why should you listen to me
I’ve been doing this for 25 years. I have experienced almost every single part of this industry, and I still LOVE it.
I own a salon in Las Vegas, I am an educator for Wella, I still work behind the chair 4+ days a week. I make multiple six figures and hate the assumption that we are JUST doing hair. I want you to know that you can make this whatever you want it to be. - if you do the work !!
I don’t teach transactional, copy - paste styling. I teach personalization, the why, and connecting with your client.
I know we are a community of amazing, creative, passionate artists. We should all work together, sharing and learning.
School taught you enough to pass the exam. Behind the chair is a whole different game... This is where you build real foundations, the everyday techniques that make you faster, more consistent, and confident with whoever sits down next.
I started In the Chair with Crystal to help stylists go from overwhelmed to booked out and confident, with the business side school never taught you.
Never Stop Learning
Elevate your craft, empower your business, and embrace your potential with our continuing education for hair stylists and salon professionals.
Wanna get a taste of what you can learn?
Watch My Intro Video
Get instant access to my free intro video where I share a sneak peek into the kind of education, inspiration, and real-talk strategies you’ll find inside my classes and mentoring. Whether you’re fresh out of school or ready to take your styling career to the next level, this freebie will give you a taste of the tools and mindset shifts that can help you grow behind the chair and beyond.